Both small and large, local, and global companies benefit from competition analysis. Successful market activities are backed by careful consideration of competitors and the whole market. This course aims to develop skills in data evaluation and analysis by applying specific analytic tools.

INSTRUCTORS
At the end of the course, students will:
  • Understand the role, impact, and requirements of analysis in competitive intelligence;
  • Identify current and potential competitors;
  • Be able to forward ongoing monitoring of actions undertaken by market rivals in all key aspects of their operation;
  • Apply structured analytic techniques.

2nd

Study year

1st

Semester

6

No. of credits / ECTS

Courses

Check our courses

  • Business forensics

    One of the most important functions of business information is to reduce the ambiguity inherent in the process of monitoring competition activities by producing ...

  • Business environment and Economic Indicators

    In order to understand a business, a property or a transaction one has to understand the risk of fraudulent activity. The course aims to help the students ...

  • Risk Management

    The main objective of the course is to understand the principles of risk management, by identifying the risk and methods for covering it. The course will focus ...