Both small and large, local, and global companies benefit from competition analysis. Successful market activities are backed by careful consideration of competitors and the whole market. This course aims to develop skills in data evaluation and analysis by applying specific analytic tools.
At the end of the course, students will:
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Competitive intelligence supports the needs of enterprise professionals, marketing & sales teams, corporate strategy, product managers and research ...
One of the most important functions of business information is to reduce the ambiguity inherent in the process of monitoring competition activities by producing ...
The course aims at introducing the students to economic foundations of nation’s power and various types and modalities of strategies to use this power to achieve ...