Competitive intelligence supports the needs of enterprise professionals, marketing & sales teams, corporate strategy, product managers and research professionals in highly competitive and regulated industries. This course provides a comprehensive picture on competitive intelligence as a key practice for organizations while introducing students to the requirements of strategic competitive intelligence as a field of practice.
At the end of the course, students will:
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The course aims at introducing the students to economic foundations of nation’s power and various types and modalities of strategies to use this power to achieve ...
This course aims to develop skills in information communication, debriefing, counterintelligence and misinformation by applying specific techniques ...
Both small and large, local, and global companies benefit from competition analysis. Successful market activities are backed by careful consideration ...