Competitive intelligence supports the needs of enterprise professionals, marketing & sales teams, corporate strategy, product managers and research professionals in highly competitive and regulated industries. This course provides a comprehensive picture on competitive intelligence as a key practice for organizations while introducing students to the requirements of strategic competitive intelligence as a field of practice.
At the end of the course, students will:
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Both small and large, local, and global companies benefit from competition analysis. Successful market activities are backed by careful consideration ...
The course aims at developing the understanding and modeling ability of the students with respect to big data and machine learning. The lectures will combine ...
One of the most important functions of business information is to reduce the ambiguity inherent in the process of monitoring competition activities by producing ...
