Both small and large, local, and global companies benefit from competition analysis. Successful market activities are backed by careful consideration of competitors and the whole market. This course aims to develop skills in data evaluation and analysis by applying specific analytic tools.
At the end of the course, students will:
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One of the most important functions of business information is to reduce the ambiguity inherent in the process of monitoring competition activities by producing ...
The objective of the internship is to apply the acquired skills in a real business context.
Developing a deep and comprehensive understanding of national and international, as well as public and private intelligence systems; acquiring insight on the ...