Both small and large, local, and global companies benefit from competition analysis. Successful market activities are backed by careful consideration of competitors and the whole market. This course aims to develop skills in data evaluation and analysis by applying specific analytic tools.
At the end of the course, students will:
- Understand the role, impact, and requirements of analysis in competitive intelligence;
- Identify current and potential competitors;
- Be able to forward ongoing monitoring of actions undertaken by market rivals in all key aspects of their operation;
- Apply structured analytic techniques.
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The course aims at introducing the students to economic foundations of nation’s power and various types and modalities of strategies to use this power to ...
Competitive intelligence supports the needs of enterprise professionals, marketing & sales teams, corporate strategy, product managers and research professionals ...
The general objective of this course is to understand the meaning of the main economic indicators and how they are impacting the business environment.
